Welcome to the California, San Francisco - Bay Area, College Financial Aid Planning Specialists

01 Who

Gerna Benz is a College Planning Specialist who has helped hundreds of families maximize their eligibility for financial aid.  Gerna has lectured all over the country from colleges, community centers, and churches spreading the word that no child shall be left behind due to financial or academic limitation.

Gerna has acheived the designation of CCPS – Certified College Planning Specialist through The National Institute of Certified College Planners.

Gerna is a certified college planning specialist that belongs to multiple college planning associations nationwide, he has been in the finance industry for more than 20 years.  Gerna is nationally recognized as an expert on college planning. More

02 What

The California San Francisco Bay Area College Consultants and College Planning Specialists Network specialize in guiding families to access free money for college bound students without destroying their parents nest egg.  We will also help families implement a funding plan to help  pay for their share of the college expense. 

Through the implementation of “Insider Strategies”, families have drastically reduced education costs and in many cases, eliminated the need for student and parent loans.

When it comes to paying for college, our expert San Francisco Bay Area College Consultants have eased the pain and made a college education an affordable for families across the country. A San Francisco Bay Area College Planning Specialists Certified Advisor has the expertise to help you develop the best plan possible and make reliable financial choices for your family.


03 Why

There are some good financial advisors and CPA’s around the country.  However, most have not been trained in the specialty of college financial planning and are therefore limited in the assistance they can provide.  Bay Area College Planners Certified Advisers will deliver the highest caliber of knowledge and service.

The Bay Area College Planners Specialists consult families on how to choose the right college program and afford ably pay for it. Our programs keep both parents and students informed about the latest college financial aid and admissions news by implementing creative and ethical planning solutions to maximize all untapped financial aid resources. Our specialty, as college financial aid consultants, is in getting the information parents and students need and the results your looking to achieve and deserve.

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Hello Gerna, I am emailing first with a big THANK YOU! I am

Hello Gerna, Thank you very much for giving Eric the help

Before knowing Bay Area College Specialists, I was feeling

After 2 years at Montana State University, my college

Gerna,  I cannot begin to tell you how valuable College

Gerna and his staff at Bay Area College Planning Specialists

Thanks for showing me why private grants are important as a

We are here to make parents feel confident that their